A COMPARATIVE STUDY TO SEE THE IMPACT OF DIFFERENT MEDIA CHANNELS (SOCIAL MEDIA,TELEVISION, RADIO, PRINT) ON THE AWARENESS OF BREAST CANCER AMONG HOUSEWIVES
DOI:
https://doi.org/10.60127/sjms.3.2.2024.59Keywords:
DNA Mutation, Cancer, Breast Cancer Awareness, Social Media, Medical Disease, Informed ConsentAbstract
Objective: The study aimed to evaluate the comparative impact of social media, television, radio, and print media on breast cancer awareness among housewives.
Methodology: A descriptive, cross-sectional study carried out in District Sialkot during June to August, 2024 with sample size of 73 housewives between the ages of 21 to 60 years. The data was then analyzed using SPSS (Statistical Package for Social Science) version 2024. Data was collected using a 15-item questionnaire.
Result: A total of 73 participants responded to the questionnaire. Approximately half of the participants belonged to age group of 25 to 35 years. The one/third of participants had completed their Master’s Degree.
Of the total respondents, 71.2% had awareness though television, 89% via social media, 21.9% from radio and 51.7% by print media. Social media emerged as the most impactful platform, followed by television, print, and radio.
Conclusion: Social media is the most effective tool for creating breast cancer awareness among housewives, with television as a close second. However, print and radio were less effective, especially in the absence of access to advanced technology.
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Copyright (c) 2025 Saima Chattha, Dr. Ashba Shahid, Bushra Miraj (Author)
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